Automate your outreach. Centralize your conversations. Close the loop.

The 5Ws messaging engine transforms how you communicate with clients and teams. By bridging the gap between raw data and real-time interaction, we ensure that every Email, WhatsApp, and SMS is not just a message, but a documented business record.

Dynamic Triggering & Logic

Communication in 5Ws is driven by your business rules. Whether manual or fully automated, you are always in control:

• Manual Precision: Send messages directly from a Process Form or reach out to a specific segment based on Search Results.

• Condition-Based Automation: Set the system to trigger messages automatically the moment a process is updated or a specific status is reached.

• Spreadsheet-Powered Intelligence: Take automation to the next level by letting a Google Spreadsheet calculate the recipient, the specific content, and the exact delivery time using complex formulas.

Total Delivery Control

• Immediate or Scheduled: Fire off urgent updates instantly or schedule messages to be sent at a set time for maximum engagement.

• Personalization at Scale: Use Dynamic Data Injection to pull real-time details (like names, dates, or IDs) from your process directly into your message body.

Automatic "Closed-Loop" Documentation

The biggest challenge in business communication is losing the thread. 5Ws solves this by ensuring a Single Source of Truth:

• Native Process Recording: Every outbound message is permanently logged under its specific process, providing a transparent audit trail.

• Intelligent Inbound Routing: When a recipient replies, 5Ws automatically assigns the incoming message back to the original process. * Unified Conversation History: View the entire back-and-forth dialogue within the process card, ensuring your team has full context without ever checking a separate inbox.